Protected: Account Manager Protocols
Account Manager Handover Process from Sales Person
1. The sales person will hand over the client to you once the sale is finalised.
2. To do this they will arrange a meeting.
3. Once you’re in the meeting they will introduce you to the client.
4. After you have been introduced go over the following with the client:
Gone through everything – sounds like a great project.
So if that’s alright with you, I’d like to share what the next steps are:
3: DESIGN & CONTENT
Now it’s time to solidify the design concept. You can either provide us with designs, or if you’re not sure, we’ll complete a full market analysis and recommend you a few unique options based on our experience, expertise and your industry.
4: WEBSITE STRUCTURE, SITEMAP & MENU CONFIRMATION
We’re nearly ready to start development, but first, we’ll develop the perfect sitemap, menu structures and how everything fits together.
5: DEVELOPMENT COMMENCES
Our developers are now ready to put everything together, ready for your initial review.
6: REVIEW PERIOD
Your website is now ready for the first review! You’ll have 15 days to look through everything and test it out.
You can request an UNLIMITED amount of changes, modifications and edits. Here are the rules:
Provide everything in one document, with each change sequentially numbered.
You can request changes to design, images, text and structure. You can’t request changes for extra pages, extra functionality or changing the functionality that has already been agreed in. Everything else is fair game!
Once you’ve submitted your changes we’ll send the website back to you again for your second review period, where you can request a second round of UNLIMITED changes!
7: COMPLETION & PUBLISHING
Now that we’ve made the changes and you’re happy with the final website, it’s ready to publish. We can be up and running online within 72 hours of your approval
Got questions?
Babla
Great, so before moving forward, the best thing to do is to assign a main point of contact for the project?
Account Manager Full Website Creation Protocol
- After you’ve been introduced to client, create an email for client requesting all information needed for project – You can use this template, ‘Info Request Email’
SAVE THIS INFORMATION UNDER CREDENTIAL TAB - Once ALL information has been sent by client send them an official ‘Project Commencement email’ – this is the official start date – calculate the deadline based on the timeframe in proposal and today’s date and write it on the project.
- Log the entire project in ERP & assign PM.
TASK LOGGING- Create a new project in Stage: NEW
- ASSIGN a QA to the project – IMPORTANT!
- Log each task needed in Stage: NEW
- Create a new project in Stage: NEW
- Meet with the PM and go through the entire project and all tasks in great detail so they understand everything.
- Keep track of the project and make sure the PM is going to get it done on time – check in a few times to ensure.
TASK CHECKING
1. To check to see if things are in progress and going well, check where the project is and which stage it’s in to ensure it’s in a late stage or finished.
2. Click within the project and check the individual task stages. Ideally the tasks will be in later stages such as QC or Finished instead of NEW or In Progress etc. - Points about interacting with client:
If the client messages you to add more content during development – just tell them, ‘Great, the project is already underway, so please send this over during the first round of changes so we don’t miss anything’
If the client tries to get extra functionality/pages that are not agreed on in proposal, tell them, ‘Great, we can definitely do that, but it’s not part of the project specification as per the proposal, so would you like me to prepare a quotation and timeframe’? – If they do, then check the ‘AM Quotation Protocol’
TASK CHECKING
1. Once the initial development is QC’d and finished you should get a notification and check Project to make sure it’s finished.
Email the client the ‘Second Invoice email’ – REQUEST THE INVOICE AND ATTACH IT + Email ‘SECOND INVOICE’
Now email the client the ‘Initial Review + 1st round of changes email’
Now wait + chase the feedback – client has 15 working days to do this – To ensure they are on track, you’ll need to put in your calendar 2 reminders, 5 & 10 working days from the date you send the 1st review email.
When you get the notification on your calendar, check if you got the feedback from client yet. If you did, then ignore the calendar notification.
If you didn’t then send the client the “First Round of Changes – FIRST REMINDER”
If you don’t get a reply after 5 working days, send over the “First Round of Changes – SECOND REMINDER“
Once feedback comes in, read it over make sure you understand – ask questions if not –
TASK LOGGING
- Log each new task needed in Stage: NEW
If there are extras not included in the project, then say ‘Great, we can definitely do that, but it’s not part of the project specification as per the proposal, so would you like me to prepare a quotation and timeframe’? If they want a quotation, use Quotation Protocol.
TASK LOGGING
If they need a quotation – log it in the project as a new task – send the PM a message so they check it – and wait for feedback from PM.
Then do the same for 2nd round of changes:
Email the client the ‘Second Invoice email’ – REQUEST THE INVOICE AND ATTACH IT + Email “THIRD INVOICE“
Now email the client the “SECOND ROUND OF CHANGES- NEXT STEPS”
Now wait + chase the feedback – client has 15 working days to do this – To ensure they are on track, you’ll need to put in your calendar 2 reminders, 5 & 10 working days from the date you send the 1st review email.
When you get the notification on your calendar, check if you got the feedback from client yet. If you did, then ignore the calendar notification.
If you didn’t then send the client the “SECOND Round of Changes – FIRST REMINDER“
If you don’t get a reply after 5 working days, send over the “First Round of Changes – SECOND REMINDER“
Account Manager Launch Protocol
- At this point, we have done the 2 rounds of changes, When the changes are finished: Create an ‘admin’ account for the client and store details on the project under credentials.
TASK LOGGING
Log a new task called ‘FULL BACKUP’
If client needs to check backend functions, give them credentials after backup is done so they can test.
DELETE THEIR ACCOUNT AFTER TEST! - After they have tested (or after changes rounds are finished if no testing), now send them the ‘Website Approval Email’
Once they approve, then move on to next step: - Send client the ‘Launch Confirmation Email’ which includes invoice which must be paid before launch.
SAVE ALL DETAILS TO CREDENTIALS TAB
To request this invoice – contact ‘[email protected]’ and request the invoice for this client. - After payment is received Accounts will inform you that payment is received – Wait until they confirm all options from previous email + Pay for their hosting plan – keep following up!
- There are two options for hosting:
Launch Project l – we are hosting the website (most normal)
CULP – Client Upload Launch Protocol – client is hosting website.
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If Launch Project– then:
- TASK LOGGING
Log a new ‘Launch Project’ type Project – put in all the necessary credentials in the credentials tab:
Domain name – registrar details, etc
Go to Launch Checklist and Edit the ‘Point Domain to the server (CLOUDFLARE? YES/NO)‘ task – check if using Cloudflare yes or no – If Client is using DNS for other systems, put NO, if they are not using DNS, put YES.
TASK CHECKING
Once all tasks and checklist are completed, the project will be moved to Finished stage by QC, then Send Client Welcome Email
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If CULP – we need to first warn the client that if they choose to upload they really need to have someone with expertise do it and that we can’t be responsible for the website not working/displaying correctly.
– If they are going ahead with CULP then:
TASK LOGGING
Log new TASK: Start CULP and message PM to alert them.
TASK CHECKING
Once TASK in Stage: FINISHED, the PM will alert you. Get the files out of the TASK and send to client and send them the Welcome PDF And Credentials. LAUNCH PROTOCOL ENDS HERE
- If HLP,
TASK CHECKING:
PM will message you that TASK: Launch Debug Process is in Stage: FINISHED
Now send Welcome Email + Welcome PDF and send client credentials. - Now request the monthly payment process to be set up for the client – to do this message ‘[email protected]’
- If there are any client side issues after this point – bring it to top management before responding so we can make a decision as a team.
AM Quotation Protocol
If the client has requested extra features or work during the project, then do the following.
First of all, make sure that they’re not basic changes (these would be handled in the first round of review).
Make sure that this is extra functionality or changes that have NOT been agreed as part of the existing project.
- First get all details from the client.
- TASK LOGGING
Create a new task with title starting as ‘ESTIMATION’ and assign R&D.
Put all the details of the task.
TASK CHECKING
Once the task is estimated there will be a timeframe and any extra costs involved (buying plugins etc).
Multiply the hours needed by the hourly rate.
- Send the monetary quotation to client and tell them it will take double the amount of time that was quoted by R&D.
AM Dealing With Problem Clients Protocol
The client may do the following things:
- Tell you that you agreed on things that you did not.
- Demand extra work and expect that it should be done.
- Be rude to you.
- Get stressed out for no reason or because they don’t understand what’s going on.
- Expect you to answer all their calls instantly.
- Expect you to meet deadlines that they have pulled out of thin air that were not agreed on.
How to deal with these issues:
- First, take a step back from the situation and relax. Clients are going to be annoyed or hard to work with all the time, so you can’t let it stress you out. Just relax and assess the situation before you make any response.
- Always be friendly and fully listen to the client’s concerns. Don’t tell them things like:
You’re wrong
You didn’t understand
Anything rude. - Now that you have fully understood the concern just simply tell them:
Thanks for raising this point, I’m going to discuss this with my team and get back to you ASAP. - Now talk to your manager and find out what to do with the situation.
Specific Problems
Additional requests
Sending info – client doesn’t follow our protocols
Client
Additional requests:
– Extra pages
– Top or Sub menu items which imply additional pages
– Functionality the client thinks its small
– Expansion on an initial functionality
– Completely new functionality
– 50% or more Additional products (eCommerce)
– Copywriting services
– Translation services, having the website in a different language
Sending info – client doesn’t follow our protocols
– Non digital format (handwriting, phone pics, phone call, anything we can’t copy paste)
– Sending it in many batches instead of all at once
– Constantly making edits and going back on what they said, changes after sending content.
– Taking forever to send the info.
– Overly complicated or messy/confusing information that needs deciphering
– They don’t send the content (implying we need to create it)
– Information sent from many people in the same company, this conflicts and causes you to figure out whats the correct one
After website handover (1st, 2nd, publishing stage…)
– Requesting to add extra pages or functionalities
– Changing their mind they want different stuff now
– They don’t like the looks and feel of the site
– Backing out, lets call it a day, give me a full refund
– Not sticking to the 15 days review&testing windows
Unrealistic expectations
– Expecting you to be there at any time (including after working hours, weekends, etc.)
– Expecting you to be there instantly, as if they are your only client (picking up phone instantly, replying to an email within minutes…)
General Complaints
– Want to switch AM (foreign, dislike…)
– Not a local company
– Went to your office and no one was there
– Can we meet? We have to meet to do this
Payment issues
– Not sending the full payment (VAT missing)
– Not paying but wanting the project to continue
Profiles:
Manipulator
Beggar
Angry
Dreamer
Idiot
Overcomplicated
Corporate – doesn’t care about you, wants to get shit done and move on
Silent
Rambler/time waster
Nervous
Poor planner
Imploding concept (didn’t think of marketing, didn’t see competitors are Uber and Google, etc…)