iotaSciences is a leading biotechnology company based in Oxford, UK. Founded in 2016, they specialize in the development of new biotechnological products and services.
They have a close connection with Oxford University, drawing upon the expertise of its academics to inform their research and development. In addition, Oxford’s world-class research environment provides a fertile ground for iotaSciences to grow and develop its products. iotaSciences’ close relationship with the University has enabled them to develop life-changing and innovative products that are beneficial to the wider community.
iotaSciences wanted a website to spread information about their complex products and services so that potential customers could quickly and easily understand the value of their offerings. The website should help guide users through the product features and benefits, while also providing helpful resources such as customer testimonials, FAQs, case studies, blog posts, and white papers. Additionally, iotaSciences hoped for the website to be visually compelling with engaging visuals that are easy to scan and digest. Finally, they wanted to make sure it was optimized for both desktop & mobile devices in order for people around the world can find them online.
NexusBond worked with iotaSciences to plan, design and develop a fantastic new website. The process included the following steps:
The new website has allowed iotaSciences to deliver information more quickly and accurately, while also providing customers with a better shopping experience. With the new website, customers can easily find what they are looking for without having to search through multiple pages or use complex navigation menus. This allows them to access the information they need faster and navigate their purchase journey smoother.. Finally, iotaSciences has also been able to create personalized customer profiles that allow them to recommend related products based on previous purchases and browsing history – this entices customers into further exploring their product range and ultimately increases sales conversions.