At Lincrusta, they enable homeowners, interior designers, and architects to create bespoke walls that make a lasting impression, with their textural wallcoverings—crafted from natural ingredients and made exclusively in the UK—continuing to enhance prestigious interiors worldwide.
Lincrusta is a captivating and versatile wallcovering that enhances any setting, from classic country homes to modern urban spaces, allowing for bespoke interior designs. With a rich heritage as a British success story, Lincrusta offers a distinctive textural alternative to traditional plasterwork, appealing to Victorian tastes due to its beauty, practicality, durability, and sanitary properties. Originally created by Frederick Walton in the 1860s, Lincrusta quickly gained popularity in notable buildings worldwide, renowned for its deep embossing, exquisite detail, and enduring strength. Drawing inspiration from classical architecture, nature, and historical periods, Lincrusta is still crafted by skilled artisans in the UK using the original methods and recipes, making it as relevant today as ever.
Lincrusta wanted a website to showcase their exquisite range of wallcoverings, providing a platform for homeowners, interior designers, and architects to explore their offerings. The site aims to highlight the unique qualities of Lincrusta products, including their textural appeal and rich heritage. By creating an engaging online experience, Lincrusta hopes to inspire creativity and help users bring their bespoke design visions to life.
A completely fresh design was necessary to align with Lincrusta’s new branding and effectively showcase the company, its achievements, and its services. This redesign aimed to create an impressive and immersive online experience that reflects Lincrusta’s unique identity. By integrating modern aesthetics, the website would draw visitors in while maintaining the elegance of the brand’s heritage. User-friendly features were also essential to ensure easy navigation and access to product information. Ultimately, the goal was to engage users and highlight Lincrusta’s exquisite wallcoverings in a way that inspires creativity and connection.
The design process for Lincrusta’s website began with a thorough analysis of the brand’s identity and goals, ensuring alignment with their new branding. Collaborative brainstorming sessions were held to generate innovative ideas for layout and functionality, focusing on creating an immersive user experience. Wireframes and mockups were developed to visualize the website structure, showcasing how products and services would be presented effectively. User feedback was incorporated at various stages to refine the design and enhance usability, ensuring that navigation remained intuitive. The final design combined modern aesthetics with seamless functionality, resulting in a visually stunning platform that beautifully showcases Lincrusta’s exquisite wallcoverings while engaging visitors.
The development process for Lincrusta’s website began with selecting a robust content management system (CMS) that could support the desired features and functionality. Developers worked closely with designers to translate the approved visuals into responsive web pages while optimizing loading speeds and ensuring mobile compatibility. After implementing backend functionality for easy product management, thorough quality assurance checks were conducted to ensure a smooth launch and an engaging user experience.
The website is now live, showcasing Lincrusta’s exquisite products and effectively engaging users. NexusBond continues to support Lincrusta with their future development needs, ensuring the site remains up-to-date and aligned with the brand’s evolving goals. This ongoing partnership focuses on enhancing customer engagement through interactive features, such as product galleries, design inspiration tools, and easy navigation. By integrating user-friendly elements and personalized content, Lincrusta aims to create a more immersive experience that not only highlights their unique offerings but also fosters a deeper connection with customers. This commitment to customer engagement will allow for seamless updates and enhancements that cater to user preferences and trends.
