Transense is a multinational corporation founded in 1991, with offices in the United Kingdom, South Africa and South America. A major player in the transportation and mining industries, Transense supplies a number of technical devices through its various divisions which are used and/or sold by Michelin, Pirelli, Continental and more.
NexusBond provided the organisation with all three websites for its major brands; Transense, Translogik and SAWSense.
With each project came unique challenges and opportunities due to the diverse offerings of these divisions.
Translogik provides leading tire measurement tools that are used by some of the biggest companies and organisations in the industry. NexusBond was hired to create a dynamic website that would showcase the various products on offer. The project was initiated as part of a digital drive, orchestrated by NexusBond to increase leads and business.
The two major focus points of the project were situated around the TL-G1 probe and iProbe+ devices. In order to increase interest and leads for these two products NexusBond created a series of landing pages, built to drive users to connect with Translogik and become new qualified leads.
SAWSense, is another arm of the Transense organisation, specialising in a unique set of products spanning many industries including medical, military and aerospace. NexusBond was tasked with creating and developing an engaging website that would showcase the various solutions offered. This website has various functions including exciting and informing investors while also appealing to clients.
Since Transense is a publicly traded company there are a number of legal requirements that its website must adhere to and this was of maximum importance to NexusBond to ensure these points were met. NexusBond created a beautiful yet corporate website for the organisation’s head which allows investors to browse the companies information while informing new users of the groups achievements and latest news.
NexusBond also oversees the online marketing efforts for the group, including new lead acquisition. A major challenge in the development of these campaigns is born from the ambiguous search terms often used by Translogik’s B2B clients which are also very similar to B2C search phrases. Keeping a high CTR was crucial to lowering costs, while navigating the tricky terrain between B2B and B2C search phrases was paramount to ensuring a successful campaign.
