You’ve been invited to the NexusBond
Senior Marketers Professionals
ENJOY PERSONAL BENEFITS:
Save Time & Eliminate Stress- End Micromanaging For Good
- 100+ Hours Saved Per Year On Average
- Safeguard Your Reputation
- Guarantee Successful Delivery Of All Projects
supporting
CMO
Marketing Manager
Director of Communication
Digital Marketing Manager
Marketing Director
Communications Director
Marketing Director
Head of Marketing
CMOs
Marketing Managers
Directors of Communications
Vice Presidents of Marketing
Heads of Brand
Chief Growth Officers
Marketing Directors
Digital Strategy Leads
YOU’RE NOT HERE BY ACCIDENT
You’ve been hand-selected based on:
YOUR SENIOR ROLE
YOUR EXPERIENCE
THE TYPES OF PROJECTS WE KNOW YOU'RE LIKELY TO FACE
We created this space as a private resource, built to support senior marketing professionals just like you.
It’s designed to be:
SIMPLE
USEFUL
& GENUINELY VALUABLE
And it exists to make you work - and your life - easier.
WHO ARE WE?
Award winning development agency
In business for over 10 years
We work exclusively with Senior Marketers
We’ve worked with some of the best known companies and organisations in the UK:
BUT IN 10 YEARS WE’VE NOTICED A WORRYING TREND:
7 OUT OF 10 TECHNOLOGY BASED MARKETING PROJECTS FAIL*
We’re talking about projects like:
Website Rehauls
Landing Pages
Digital Marketing Funnels
Analytics System Integrations, etc
*Standish Group's CHAOS Report
AND 92% OF THE PROJECTS THAT FAIL, FAIL BECAUSE OF THE SCOPING STAGE
Not because people don’t scope.
Not because people don’t scope.❓ Every agency and marketer scopes
BUT the ones who fail ONLY scope at surface-level..
❓ And surface-level scoping causes you to personally fail at every other stage:
FIRST, YOU FAIL DURING THE BUILDING STAGE
Without a solid scope, everything starts to unravel the moment the build begins:
Timelines shift.
❗ Timelines shift.
❗ Budgets stretch.
❗ You’re stuck micromanaging
You’re:
❗ Chasing down answers
❗ Re-explaining the vision
❗ Fixing things that shouldn’t be broken
And then the real trouble hits:
❗ New ideas start popping up mid-project — but they weren’t accounted for.
❗ Meanwhile, critical features that should’ve been there… are nowhere to be found.
❗ Now, every decision, every fix, every delay is on you.
THEN, YOU FAIL DURING THE LAUNCH STAGE
After all the issues during the build stage, the launch doesn’t go smoothly either - because it can’t.
Stakeholders are frustrated.
You’re stuck trying to explain decisions you never signed off on.
The design isn’t quite right.
Important features are missing or broken.
AND THAT PERSONALLY COSTS YOU
You’re…
❗ Fixing everyone else’s mess
❗ Taking the hit when things go wrong
❗ Exhausted, fed up, stressed
❗ Working late, solving problems
❗ Team’s frustrated — you take the blame
SO… IF 7/10 PROJECTS ARE FAILING
AND 92% OF THOSE ARE DUE TO POOR SCOPING
WHY DOES ALMOST NO ONE SCOPE PROPERLY?!
Well, let’s look at the two parties that are responsible for scoping your projects:
The first is YOU — the Marketing Lead
But You already have a job:
You’re responsible for the vision, the strategy, the outcomes — the big picture
You’re responsible for the vision, the strategy, the outcomes — the big picture‼️ You’re aligning teams, driving results, managing stakeholders, protecting brand reputation…
⁉️ You don’t also have time to become a systems architect - and nor should you.
So that just leaves:
The Development Agency
But here’s the thing:
They won’t do deep scoping.
Not because they can’t
but because the business model rewards them not to.
AND THIS IS WHERE THINGS START TO GET STRANGE…
Real scoping is slow, expensive, and kills sales.
So instead, they:
Price light
Promise fast TATs
Reuse templated proposals
Keep things vague
And this wins business.
Now, remember: 7 out of 10 projects fail.
But most don’t fail catastrophically.
Instead they suffer a number of smaller, moderate failures:
✅ They miss key features
✅ Elements don’t quite work
✅ Designs are misaligned
✅ Timelines are overshot
✅ And budgets go over.
And of course this leads to all that personal stress on your plate during and after the project.
BUT HERE’S THE CATCH - AND IT’S A BIG ONE:
THAT KIND OF FAILURE IS NOT BAD FOR THE AGENCY.
IT’S PROFITABLE
If they did fully scope every element:
They’d uncover complexities
They’d uncover complexities✅ It would take longer to create a proposal
✅ The price would increase
✅ The timeline would be extended
… and most importantly: they’d risk losing the deal.
So instead, they:
✅ Lead with a low price
✅ Keep the scope light
✅ Get the client committed
✅ Then “discover” the real requirements later on (during the project)
AND THIS IS THE FINAL HIDDEN CATCH
Starting with a low price makes the budget easier to approve.
Then, as the project unfolds and is scoped during development, costs are added bit by bit — after you're already committed.
And by the time you see the full picture, it’s often too late to walk away as budget has already been spent.
This isn’t a flaw in the process.
It is the process.
It’s a feature - not a bug.
And the fallout? Well, that’s a problem for YOU down the line - AFTER the sale is already closed and you’re trapped in budget creep, timeline extensions and bug fixing mode.
BUT WHAT ABOUT THE TOP-TIER AGENCIES
THAT DON’T DO THIS?
Some agencies DO scope properly.
They go deep
They map everything.
The get it right.
But here’s the catch with them:
✅ These agencies charge upfront, just to do the scoping.
✅ No builds, no designs - JUST documentation.
✅ And that’s fine if you’re a huge brand, with huge budgets - it’s what you expect
✅ But for most businesses? Paying big upfront, without seeing a single thing built is out of reach.
AND THAT’S WHY WE CREATED
THE SENIOR MARKETER’S CLUB
We offer proper, in-depth scoping the kind that’s usually locked behind enterprise-level retainers.
But with the Senior Marketers Club, it’s free, unlimited and with no commitment.
There’s just one condition:
It’s only available to senior marketers from companies that meet a few key criteria —
✅ Minimum Size
✅ Age of Company
✅ Industry fit
Because when those boxes are ticked, it makes sense for us to invest upfront.
SO WHAT’S IN IT FOR US?
First, it keeps us sharp:
✅ By working with serious teams on real, modern challenges,
✅ we stay on top of the latest project types, tools, and needs
✅ which helps us serve our full client base better.
Second, it builds natural trust:
✅ There’s no commitment to build with us —
✅ but once you’ve seen how deeply we scope,
✅ how clearly we map risks,
✅ and how we set up your project for success —
Many companies choose to develop with us.
And yes — when that happens, it becomes a paid engagement. But only if it makes sense for you.
AND ALL OF THIS DIRECTLY BENEFITS YOU
Whether you have a fresh idea you want to explore or a last-minute project suddenly dropped on your desk you now have a team of experts on standby, ready to scope it out, pressure-test it, and make it real.
Even if it’s just a pipedream right now — we take it seriously.
HERE’S WHAT YOU GET
(AND WHY IT CHANGES EVERYTHING)
You’ve just seen why most projects fail — and where it all goes wrong.
Now imagine having a team whose entire job is to make sure that never happens to you.
Because that’s exactly what the Senior Marketers Club is built for.
You get:
Unlimited Project Scoping
Bring us the idea — any idea — from pipedreams to high-pressure briefs.
We’ll dive deep:
- Ask the right questions
- challenge assumptions
- pressure-test feasibility
- and map out a clear, detailed plan.
You walk away with professional-grade documentation — ready to brief stakeholders, align your team, or hand off to any vendor.
Big or small. Planned or reactive.
And you can use this as often as you need.
Dedicated 1:1 Expert Support
This isn’t a help desk:
You get a dedicated scoping expert — someone who understands your goals, your context, and your pressure points.
You’ll get ongoing strategic input, as often as you need it
Bring your ideas, your drafts, or your questions — and we’ll work through them with you, again and again.
We’ll even help you sell it internally — pitch decks, stakeholder prep, whatever you need to move it forward.
Exclusive Member Perks
- Private webinars, trend briefings, and networking with senior marketers like you
- 12% discount on all NexusBond project delivery
- Priority access to premium services when you’re ready to build
THIS IS YOUR EDGE
You save time.
You protect your reputation.
You stop micromanaging.
You reclaim your headspace.
