Conversion & CRO
Most Lead Magnets Generate Emails Not Leads
We review a lot of conversion funnels. And one pattern shows up so often it barely surprises us anymore. A…
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INSIGHTS
Thoughts on software development, AI, and building products that matter.
Conversion & CRO
We review a lot of conversion funnels. And one pattern shows up so often it barely surprises us anymore. A…
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Content Strategy & Positioning
What teams expect when a page has good content: Higher conversion rates. Steady lead flow. Proof that the investment worked.…
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Content Strategy & Positioning
The companies with the deepest niche expertise almost always have the most generic services pages. That's the paradox. You spend…
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Blueprints & Planning
You got burned on a time-and-materials project. Invoices kept climbing with no end in sight. So you switch to fixed…
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Blueprints & Planning
"Let's get everyone's input before we move forward." One of the most well-intentioned sentences in any website project. Also one…
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Analytics & Tracking
When we scope analytics for a website project, we define what counts as a conversion before anyone opens a design…
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