Analytics & Tracking
You’re Probably Not Tracking Phone Calls And It’s Costing You
When we scope analytics for a website project, we define what counts as a conversion before anyone opens a design…
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INSIGHTS
Thoughts on software development, AI, and building products that matter.
Analytics & Tracking
When we scope analytics for a website project, we define what counts as a conversion before anyone opens a design…
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Analytics & Tracking
How many of the events in your GA4 reports did someone on your team deliberately choose to track? Not auto-collected…
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Performance & Speed
Most teams test their homepage in PageSpeed Insights and call it done. Best-run teams test the five pages that actually…
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Performance & Speed
Browser caching isn't a developer task. It's a sales cycle problem that lives in your developer's backlog. Most B2B purchases…
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Design & Prototyping
Something we keep noticing in mid-market website projects: The marketing team asks for "more wow factor." Development interprets that as…
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Design & Prototyping
Calling your next project a "website redesign" might be the most expensive mistake you make this year. Not because the…
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