Blueprints & Planning
The Cheapest Website Quote Is Almost Always The Most Expensive
Three quotes for the same website: £55,000, £40,000, and £18,000. The board remembers the £18k. Procurement highlights it in green…
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INSIGHTS
Thoughts on software development, AI, and building products that matter.
Blueprints & Planning
Three quotes for the same website: £55,000, £40,000, and £18,000. The board remembers the £18k. Procurement highlights it in green…
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Analytics & Tracking
The dashboard looked great. Sessions up. Bounce rate down. Engagement time ticking along. Monthly report goes out. Everyone nods. Then…
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Blueprints & Planning
When a website project kicks off without validated requirements, developers don't stop and wait. They make assumptions. Every assumption is…
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Blueprints & Planning
When's the last time you approved a technical decision on a website project you couldn't fully explain back to someone…
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Analytics & Tracking
Most teams trust their conversion data because the dashboards look precise. Best-run teams know that a single buried setting determines…
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Analytics & Tracking
Your website redesign wasn't a success just because nobody complained. Here's the pattern we see constantly: a company spends six…
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