MARKETING MANAGERS' ULTIMATE PROJECT FRAMEWORK
THE TRUTH IN 2025:
Most Marketing Projects Rely Heavily on Technology
LANDING PAGES
MARKETING FUNNELS
WEBSITE REHAULS
BUT IF DONE WRONG...
THINGS CAN BECOME A NIGHTMARE
⚠️ Costs Spiral Out of Control
⚠️ Timelines Drag On For Months
⚠️ Key Features Get Overlooked
⚠️ Your Reputation Takes a Hit
⚠️ Stress & Frustration Build Up
BUT IT DOESN'T HAVE TO BE THIS WAY!
WE ARE
WE'RE HERE TO MAKE YOUR LIFE EASY!
We’ve been in business
FOR OVER 10+ YEARS AND COUNTING
Working exclusively with
SENIOR MARKETING PROFESSIONALS
And we’ve got the
AWARDS & EXPERIENCE NEEDED
SO WE CAN GUARANTEE THE SUCCESS OF ALL YOUR FUTURE PROJECTS!
Our Success Framework:
EXPERT
SCOPING
RAPID
BUDGETING
EFFORTLESS MANAGEMENT
EXPERT
SCOPING
RAPID
BUDGETING
EFFORTLESS MANAGEMENT
THE RESULT:
+ A Happy Team!
😇 Peace of Mind
🤝Reputation Protection
⌛ Low Management Input
📈 Efficient Timelines
🧾 Transparent Pricing
How It Looks In Action:
Meet Sam
She’s the CMO at The Luxury Hotel Group
She’s currently doing a website rehaul
BUT: There Are TWO Paths She Can Take
Let's Turn On The
Parallel Universe Machine
Step 1: Project Scoping
Golden Timeline
💡 Starts With a Plan
🗣 Consults With Stakeholders
🎯 Defines Goals, Budget & Timeline
✅ Creates a Full Technical Project Scope
TIME INVESTMENT
8 Hours
Doom Timeline
💡 Skips ‘Unnecessary’ Meetings
🗣 Getting a New Website Should Be Easy
🎯 Searches Google For an Agency
✅ Looks For Positive Reviews
TIME INVESTMENT
45 Minutes
How Are Both Sams Feeling?
“That was time consuming, but now I have a clear plan, a solid foundation and I’m feeling really confident.
“I’m glad I didn’t waste too much time – websites aren’t that complicated. The agency will handle it and I’m sure it’ll all work out.
Step 2: Choosing an Agency Partner
Golden Timeline
💡 Chooses an agency that prioritizes proper planning
🗣 Gets a detailed scoping document with technical specs
🎯 Receives clear timelines, methodology, and pricing
✅ Has a dedicated project manager to oversee the process
TIME INVESTMENT
3 Hours
Doom Timeline
💡 Picks an agency with good reviews and an impressive pitch
🗣 Chooses based on fast delivery and minimal hassle
🎯 Expects the agency to handle the details—they’re the experts
✅ Trusts that a well-presented proposal means a smooth project
TIME INVESTMENT
50 Minutes
let's check in with the two sams...
“This agency has a clear plan, realistic timelines, and a structured process. I know exactly what to expect at every stage.”
“This agency seems great—fast, efficient, and confident. And our CEO is very happy with the low cost & short timeline”
Step 3: The Web Design Process
Golden Timeline
💡 Immediately engaged with a dedicated project manager
🗣 Aligns on the design approach with clear, ongoing communication
🎯 Receives a first draft within days, gives feedback, and revisions are quick and easy
✅ Final design is approved – team and leadership love it
TIME INVESTMENT
6 Hours
Doom Timeline
💡 Weeks of silence – assumes the agency is on top of it
🗣 Checks in after a month, hears “Everything’s on track”
🎯 Feels reassured by the agency’s confidence
✅ Thinks “No need to micromanage—they’re the experts”
TIME INVESTMENT
10 Minutes
How Are Both Sams Feeling?
“This is amazing! The designs are fully approved, the team loves them, and now the agency is building exactly what we signed off on.
I can sit back, focus on other work, and trust that everything is on track.
When it’s done, I’ll compare it to the pre-approved designs—no surprises.”
“I’m not really sure what to expect exactly at this point – I’m sure the agency is getting on with it.
I am a little concerned that the completion date is getting closer and I still haven’t seen anything, but I guess I’ll review the website when it’s finished.
I told my CEO it’s all under control.”
Step 4: Website Handover
Golden Timeline
💡 Website delivered on time—polished, functional, and exactly as planned.
🗣 Everything works smoothly—menus, content, and design all align.
🎯 Only minor fixes needed—quick typo and image update, resolved in hours.
✅ Immediate success—customers love it, leadership praises it, and sales rise.
TIME INVESTMENT
2 Hours
💡 All functionality is flawless—booking system, contact forms, and integrations work as expected because they were scoped properly.
🗣 Every page is exactly as expected—no missing content, no placeholder text, everything was reviewed and approved.
🎯 Stakeholders are thrilled—they were involved throughout, so there are no surprises, only excitement.
✅ Zero stress for Sam—the planning paid off, and now the agency handles the launch while she focuses on other work.
Doom Timeline
💡 The website finally arrives—but it’s not what Sam expected.
✅ The booking system technically works, but it’s not fit for purpose—it handles basic reservations, but it’s missing key features.
🗣 It looks polished, but completely off-brand—it feels like a family-friendly hotel when it should be an elegant, romantic getaway.
🎯 Key pages are missing—important sections just aren’t there.
💡 The old site’s outdated structure is still there – without clear direction, the agency just copied it with a fresh design.
🎯 Content is a mess—some pages have placeholder text, others, incorrect information.
🗣 Navigation is confusing—critical links are hard to find or misplaced.
✅ Internal teams are furious—marketing hates the messaging, sales can’t use the site properly, leadership is demanding answers.
💡 Everyone starts pointing fingers at Sam—why wasn’t this caught earlier?
🎯 Sam scrambles to fix it—sends a long email listing everything that needs changing.
She is furious they’ve left her in this mess!
🗣 Chaos erupts—people start suggesting fixes, new ideas, and major changes—none of which were planned or budgeted for.
✅ The agency pushes back—”This matches the proposal. Any changes will cost extra.”
💡 Budgets explode—unexpected revisions mean additional fees Sam didn’t plan for.
🎯 Deadlines slip further and further—there’s no clear end in sight.
🗣 Weeks of painful back-and-forths follow—every small tweak becomes a negotiation.
✅ Stress is through the roof—instead of a finished site, Sam has a costly, frustrating mess.
How Are Both Sams Feeling?
“Wow, I can’t believe how smoothly this went.
The site is perfect, exactly what we planned, and it’s already making an impact.
Leadership is thrilled, my team is proud, and customers love it.
Best of all? I’m not stressed. I’m not scrambling. I’m not buried in last-minute fixes. I did the hard work upfront, and now I get to enjoy the win.
I feel accomplished, respected, and totally in control. On to the next big thing.”
“I feel sick. This project has completely spiraled out of control, and I don’t see a way out.
The site isn’t what we needed, and now every fix is a battle—extra costs, endless emails, and constant pushback.
I’m working late nights, sacrificing weekends, and canceling personal plans just to keep my head above water.
My team is frustrated, leadership is losing faith in me, and I can’t shake the feeling that I should have seen this coming.
I trusted the process, and now I’m paying for it—personally and professionally.”
3 Months Later...
Golden Timeline
💡 Bookings are up—customers love the smooth experience.
🗣 Analytics drive improvements—better conversions, more upsells.
🎯 New features roll out—loyalty program, package builder, all smoothly executed.
✅ Leadership is impressed—Sam’s reputation is stronger than ever.
Doom Timeline End Game
The Frankenstein Website
The Canned Project
The Do-Over
The Frankenstein Website
💡 The site finally launches, but it’s a mess—full of workarounds and half-fixes.
🎯 Customers struggle—clunky navigation and poor usability drive complaints.
🗣 Internally, it’s ignored—teams resent it after months of frustration.
Sam dreads updates—fixing anything is painful, so problems linger.
The Canned Project
💡 Leadership pulls the plug—after months of delays and disputes.
🎯 Legal battles begin—costly disputes with the agency over the failed project.
🗣 The company reverts to the old site—a major step backward.
✅ Sam’s reputation suffers—seen as the person who led a project to disaster.
The Do-Over
💡 Leadership hires a new agency—this time, they do it properly.
🎯 Months of wasted time—the business is set back almost a year.
🗣 The budget is blown—redoing the project costs far more than doing it right the first time.
✅ Sam is sidelined—not trusted to lead this one after the last failure.
How Are Both Sams Feeling?
“I feel unstoppable. This project was a massive win, and I’m proud of the work I put in.
Leadership trusts me, my team respects me, and I feel like my team are operating at the highest level.
I’m energized, confident, and already onto my next big challenge—knowing I can handle whatever comes next.”
“I feel drained. This project took everything out of me, and I have nothing to show for it except stress and regret.
No matter how much I worked, it was never enough to fix the mess.
I’ve lost sleep, missed out on personal time, and feel like I’ve let everyone down—including myself.
Worst of all? I know another project like this will come eventually… and I’m dreading it. I don’t want to go through this again.”
YOU SHOULD NEVER HAVE TO EXPERIENCE
THE DOOM TIMELINE...
WE'VE BEEN DOING THIS FOR 10+ YEARS
WE'VE SEEN HOW PROJECTS FAIL
WE'VE SAVED 100s OF MARKETERS
Our PROVEN Success Framework:
STEP 1: COMPREHENSIVE PROJECT SCOPING ✅
EVERYTHING INCLUDED, NOTHING OVERLOOKED
Every feature, function, and requirement is clearly defined.
PROPER MEETINGS, PROPER ALIGNMENT
Key stakeholders collaborate to ensure accuracy before sign-off.
CHOOSE THE RIGHT TECHNOLOGY
Platforms and tools are selected based on scalability and business needs.
EVERYTHING INCLUDED, NOTHING OVERLOOKED
Every feature, function, and requirement is clearly defined.
PROPER MEETINGS, PROPER ALIGNMENT
Key stakeholders collaborate to ensure accuracy before sign-off.
CHOOSE THE RIGHT TECHNOLOGY
Platforms and tools are selected based on scalability and business needs.
FUNCTIONALITY BREAKDOWN
Every feature is mapped out to work exactly as needed.
TRANSPARENT BUDGET & TIMELINES
A fully itemised budget and clear, realistic deadlines ensure no surprises.
DEFINED PROJECT METHODOLOGY
A structured plan so you know what to expect and can track progress easily
FUNCTIONALITY BREAKDOWN
Every feature is mapped out to work exactly as needed.
TRANSPARENT BUDGET & TIMELINES
A fully itemised budget and clear, realistic deadlines ensure no surprises.
DEFINED PROJECT METHODOLOGY
A structured plan so you know what to expect and can track progress easily
STEP 2: PROJECT BEGINS + DESIGNS ARE APPROVED ✅
INTRODUCTION TO PROJECT MANAGER
One point of contact who knows your project inside and out.
PROFESSIONAL DESIGN APPROACH MEETING
Confirm the style and structure before designs are created.
FULL-PAGE DESIGNS ARE CREATED
Every page and element is designed for your review.
INTRODUCTION TO PROJECT MANAGER
One point of contact who knows your project inside and out.
PROFESSIONAL DESIGN APPROACH MEETING
Confirm the style and structure before designs are created.
FULL-PAGE DESIGNS ARE CREATED
Every page and element is designed for your review.
FEEDBACK & ADJUSTMENTS
Design revisions are made until the design is absolutely perfect.
DESIGN IS OPTIMISED FOR ALL DEVICES
Mobile, tablet, and desktop designs are perfected and confirmed.
THE FINAL DESIGN IS NOW APPROVED
Ensuring full accountability and clarity before development begins.
FEEDBACK & ADJUSTMENTS
Design revisions are made until the design is absolutely perfect.
DESIGN IS OPTIMISED FOR ALL DEVICES
Mobile, tablet, and desktop designs are perfected and confirmed.
THE FINAL DESIGN IS NOW APPROVED
Ensuring full accountability and clarity before development begins.
STEP 3: HANDS-OFF DEVELOPMENT ✅
THE AGENCY BUILDS EVERYTHING
They code the design and functionality exactly as planned.
YOU STAY INFORMED, NOT MICROMANAGING
Regular progress updates keep you in the loop, no extra effort needed.
ALL MILESTONES ARE HIT ON TIME
With everything pre-approved, development stays on track.
THE AGENCY BUILDS EVERYTHING
They code the design and functionality exactly as planned.
YOU STAY INFORMED, NOT MICROMANAGING
Regular progress updates keep you in the loop, no extra effort needed.
ALL MILESTONES ARE HIT ON TIME
With everything pre-approved, development stays on track.
STEP 4: EFFORTLESS DELIVERY & PUBLISHING ✅
QUICK FINAL CHECK & SIGN-OFF
Simply confirm everything matches the approved design and functions as expected.
IT'S NOW TIME TO GO LIVE!
Your new digital asset is now professionally launched, fully built and ready to use.
SEAMLESS TRAINING & HANDOVER
Get hands-on guidance to confidently manage and update the new asset to get full control.
QUICK FINAL CHECK & SIGN-OFF
Simply confirm everything matches the approved design and functions as expected.
IT'S NOW TIME TO GO LIVE!
Your new digital asset is now professionally launched, fully built and ready to use.
SEAMLESS TRAINING & HANDOVER
Get hands-on guidance to confidently manage and update the new asset to get full control.
STEP 5: ONGOING SUPPORT & FUTURE GROWTH ✅
CONTINUOUS EXPERT SUPPORT
Help is always available for any questions or issues.
DATA-DRIVEN IMPROVEMENTS
Use real insights to refine and optimise & grow.
SCALABLE FEATURE DEVELOPMENT
Easily build out new features as your needs evolve.
CONTINUOUS EXPERT SUPPORT
Help is always available for any questions or issues.
DATA-DRIVEN IMPROVEMENTS
Use real insights to refine and optimise & grow.
SCALABLE FEATURE DEVELOPMENT
Easily build out new features as your needs evolve.
THE OUTCOME OF THIS FRAMEWORK IS PROJECT SUCCESS EVERYTIME.
HERE'S WHY THIS MATTERS FOR YOU:
WE UNDERSTAND THIS ISN'T JUST ABOUT YOUR COMPANY'S SUCCESS -
IT'S ABOUT YOUR SUCCESS
NO STRESS,
NO CHAOS
Everything is clear, controlled, and on track. No surprises, no last-minute firefighting.
YOUR TIME IS RESPECTED
You put in what’s needed, nothing more. No overtime, no weekend crises.
LOCKED BUDGETS & TIMELINES
No unexpected costs, no missed deadlines—just smooth execution.
HAPPY TEAM, GREAT FEEDBACK
So you look like a superhero.
OUR OFFER TO YOU:
JOIN THE NEXUSBOND SENIOR MARKETERS CLUB
GET FREE, UNLIMITED SCOPING FOR ALL YOUR MARKETING PROJECTS
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Get expert guidance on the best technology, platforms, and integrations for your project. Reviewed by specialists.
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Get precise time estimates, detailed budgets, and fully structured proposals to present internally.
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Get real answers, real support, whenever you need it from your dedicated digital marketing expert. Via the channels that work best for you.
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Stay ahead with access to industry trends, webinars, research, and our growing digital marketing knowledge base.
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Access live webinars, masterclasses, conferences, and in-person networking events with other leading senior marketing professionals.
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Get exclusive member savings on websites, ad campaigns, SEO, and more—without compromising on expert execution.
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An Exclusive Opportunity for Top-Tier Marketing Leaders
ELIGIBILITY CRITERIA
Senior-level marketers only (Marketing Manager, Head of Marketing, Director, CMO)
UK-based companies meeting minimum size and longevity criteria
Industry reputation and stability—recognized as a leader or rising player in its sector
Operating in competitive markets where digital performance is a key advantage
MEMBERSHIP ACCESS
Invitation Only – Membership is restricted to
pre-approved companies.
Highly Limited Spots – Only a select number of businesses qualify.
£7,000 P.A. Membership Fee – Waived for
pre-approved companies.
